Buy One Get One (BOGO)

The BOGO (Buy One, Get One) module is a powerful marketing tool designed to help you create compelling promotional deals that can significantly increase your average order value, clear out inventory, and attract new customers. This guide will walk you through every step of configuring and launching your BOGO offers.

With this module, you can set up two primary types of offers,:

Buy X, Get X: A classic offer where a customer buys a specific quantity of a product and gets another quantity of the same product for free or at a discount.
Buy X, Get Y: A strategic cross-sell offer where a customer buys a specific product and gets a different product for free or at a discount.

Activating the BOGO Module

Before you can create your first deal, you need to activate the module.

Navigate to StoreGrowth » Modules from your WordPress dashboard.

Find the BOGO module card in the list.

Click the toggle switch to the “On” position to activate it.

Once activated, BOGO appears in the list of modules on the left of the StoreGrowth » Features page, giving you access to all its settings.

BOGO Settings: The Foundation of Your Offers

After activating the module, navigate to StoreGrowth » Features and click BOGO. This opens the BOGO Offers page. From its top right you can open Category Messages, Settings, and Add New.

Settings

Click Settings to open the BOGO Settings page. It contains global settings that control the customer experience for all your BOGO deals.

The Cart section:

Allow Remove Offer Product: When enabled, this gives customers the flexibility to remove the free or discounted “Get” product from their cart if they don’t want it.
Show Regular Price: Enable this to display the original price of the offer product with a strikethrough. This visually reinforces the value of the deal and shows customers how much they are saving.

The Offer Badge section:

Shop Page Badge Icon: When enabled, a promotional badge will appear on products that are part of a BOGO deal on your main shop and category pages. This helps your offers stand out.
Product Page Badge Icon: Similar to the above, this enables the promotional badge on the individual product pages.
Badge Icon: Choose from several pre-designed badge icons or click Upload to use your own custom image to perfectly match your store’s branding.

Click Save to keep your changes.

Creating a New BOGO Deal

To start building an offer, click the Add New button located at the top right of the BOGO Offers page.

This will take you to the offer creation screen, which has three configuration tabs: Basic Information, Content, and Design. A live preview on the right side of the screen updates as you make changes.

Step 1: Configure the Basic Information

This tab controls the core logic of your BOGO deal: what the customer needs to buy and what they get in return.

The Offer Setup section:

Name of BOGO: Enter an internal name for your campaign (e.g., “Summer T-Shirt BOGO”). This is for your reference and will not be seen by customers.
Select Target Product(s): Choose the products that customers must purchase to qualify for the offer.
BOGO Deal Type:
- Buy X Get Y: Use this for cross-selling. The customer buys product ‘X’ to get product ‘Y’.
- Buy X Get X: Use this for classic BOGO deals where the customer buys product ‘X’ to get the same product ‘X’ again.
Offer Product: If you selected “Buy X Get Y,” search for and select the product you want to offer as the “Get” item.

The Pricing section:

Offer Price/Discount: Choose whether the offer product is Free or discounted by a percentage.

The Schedule & Conditions section:

Offer Start Date and Offer End Date: Set a start and end date for your promotion. This is a powerful way to create urgency and run time-limited campaigns.
Select Min Quantity: The quantity of the target product that earns one offer product. For a standard “Buy One, Get One,” this would be 1. For a “Buy Two, Get One,” this would be 2.

The Advanced section lets you choose the days of the week the offer runs.

Step 2: Set the Content

This tab lets you define the promotional message that will be displayed to your customers.

Product Page Message: Write the text that will appear inside the BOGO offer box on the single product page (e.g., “Free Gift,” “Special Offer!”).

Step 3: Customize the Design

This tab allows you to control the visual appearance of the BOGO offer box that customers see on the product page.

Offer Badge Icon: Enable or disable the offer badge on the product image.
BOGO Offer Box: Control the border style (Overview Border), Border Color, Top Margin and Bottom Margin to ensure the offer box integrates seamlessly with your theme.
Message Section: Customize the background color, text color, and font size of the promotional message area.
Product Section: Customize the text color and font size for the product name and price within the offer box.

Once you have configured all three tabs, click the Save button to create your BOGO deal.

Managing Your BOGO Deals

After creating one or more BOGO deals, you can manage them from the BOGO Offers page.

This screen provides a clear overview of all your campaigns. From here, you can:

View the Name, Status, and configuration summary of each deal.
Use the Status switch to turn a deal on or off.
Use the Actions menu to Edit or Delete any existing BOGO offer.

The BOGO Offers List

The BOGO Offers page is your command center for managing all active and inactive campaigns. This screen provides a clear, at-a-glance overview of every offer you have built. Use Search to find a deal by name.

From this table, you can monitor and manage your deals:

Name: Displays the internal name you gave your BOGO campaign.
Target Product: The product a customer must purchase to trigger the offer.
Offers: Summarizes the deal the customer receives: the offer product, its regular price and the price the customer pays.
Type: The kind of offer, for example Global.
Status: Shows whether the deal is currently active or inactive.
Actions: This is where you manage your deals. Click the menu in this column to Edit an existing offer’s settings or Delete it permanently.

Category Messages

Click Category Messages on the BOGO Offers page to create and manage custom promotional messages that are displayed on specific category pages. This feature is particularly useful for highlighting promotions relevant to an entire category of products, ensuring customers are aware of the deals available as they browse.

Once you have created one or more category messages, they will appear in a list on this page. This gives you an at-a-glance view of all your category-specific promotions. Each row in the list will show the following details:

Category: The product category where the custom message will be displayed.
Message: The custom text that you have set for the category page.
Status: Shows whether the custom message is currently active or disabled.
Actions: Opens a menu to Edit or Delete the category-specific message.

How to Add and Delete Messages

To delete a message, open the menu in the Actions column and click Delete to permanently remove it.

To Add a New Message:

Click the Add Message button on the Category Messages page.

In the Add Category Message window, use the Category dropdown to select the target category.

In the Message box, enter the promotional text you want to display.

Click Save. Your new message will now appear in the list.